Seth Bodnar for Montana US ● Active
SETH BODNAR FOR MONTANA
Ad copy
Why is Seth Bodnar running for the U.S. Senate as an Independent? Three simple reasons: 1) He is an Independent, always has been. 2) Montanans are an independent people. 3) When Seth joined the military at age 18, he didn’t swear an oath to a political party. He swore an oath to the Constitution. Join us in declaring your Independence. Follow @sethbodnarcampaign for more. #declareyourindependence #mtsen #montana
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.7/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 0.8 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2026-06-24 → active) |
| Created | 2026-06-24 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MT — Seth Bodnar |
| Surfaced by | “senate:Seth Bodnar” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | military |
| Call to action | none |
| Standout element | Candidate lifting dumbbells in a West Point Army t-shirt with bold yellow 'INDEPENDENT' text overlay — physical strength as political metaphor |
| Tactic | The gym setting and military shirt visually reinforce the 'oath to the Constitution, not a party' message, using masculine authenticity and veteran identity to make the Independent label feel principled rather than fringe. |
Where it ran (delivery by region)
| Montana | 100.0% |
Who saw it (delivery)
| 18-24 · female | 17.7% |
| 45-54 · unknown | 0.0% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.0% |
| 65+ · male | 1.2% |
| 65+ · female | 1.2% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 1.5% |
| 55-64 · female | 1.4% |
| 45-54 · male | 2.6% |
| 18-24 · male | 23.9% |
| 45-54 · female | 2.5% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 6.8% |
| 35-44 · female | 4.7% |
| 25-34 · unknown | 0.6% |
| 25-34 · male | 20.4% |
| 25-34 · female | 14.4% |
| 18-24 · unknown | 0.8% |
| Unknown · male | 0.0% |
