πŸ“Œ The Swipe File

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Chuck Morse for NH US Inactive

Chuck Morse for NH

ad creative

Ad copy

Ready to lend a paw? 🐾 Help us lead the way in our campaign by volunteering so we can elect a proven conservative we can trust! πŸ—³οΈπŸ• Sign up now: https://forms.chuckmorsefornh.com/landing/general-sign-up #NHGov #NHPolitics

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score29.2/100
Spend / Reach / Long. / Eff.11.9 Β· 45.5 Β· 0.8 Β· 58.7
Spend rangeUSD 100–199
Impressions4,000 – 4,999
CPM (β‰ˆ $/1k impr)USD 33.23
Est. audience size50,001 – 100,000
Days live4 (2024-08-19 β†’ 2024-08-23)
Created2024-08-01
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateNH β€” Chuck Morse
Surfaced byβ€œsenate:Chuck Morse”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typegotv mobilization
Emotional appealpride
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionvolunteer
Standout elementGolden retriever holding Chuck Morse campaign literature in its mouth in a snowy outdoor setting
TacticThe 'lend a paw' pun paired with the dog carrying campaign materials is a disarming, humor-driven tactic designed to lower resistance and make the volunteer ask feel fun and shareable rather than obligatory.

Where it ran (delivery by region)

New Hampshire100.0%

Who saw it (delivery)

18-24 Β· male 0.7%
18-24 Β· female 0.5%
65+ Β· male 23.4%
65+ Β· female 24.1%
45-54 Β· male 6.8%
25-34 Β· male 3.0%
55-64 Β· female 12.4%
55-64 Β· male 15.0%
35-44 Β· male 3.5%
45-54 Β· female 5.1%
35-44 Β· female 2.4%
55-64 Β· unknown 0.2%
65+ Β· unknown 0.3%
25-34 Β· female 2.5%
18-24 Β· unknown 0.0%
45-54 Β· unknown 0.0%

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