Jim Risch for US Senate US Inactive
JIM RISCH FOR U.S. SENATE COMMITTEE
STAND WITH JIM RISCH
Fighting for Idaho
Ad copy
COVID-19 has been tough on all of us, but we will get through this and come out stronger. I won’t stop working until we do.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 30.5/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 47.5 · 2.5 · 60.2 |
| Spend range | USD 100–199 |
| Impressions | 5,000 – 5,999 |
| CPM (≈ $/1k impr) | USD 27.18 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 10 (2020-10-24 → 2020-11-03) |
| Created | 2020-10-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | ID — Jim Risch |
| Surfaced by | “senate:Jim Risch for US Senate” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | workers labor |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Hard-hatted industrial worker as authentic everyman surrogate in a dimly lit factory setting |
| Tactic | The ad uses a relatable working-class surrogate to humanize the candidate's COVID-19 resilience message, building trust and solidarity with blue-collar Idaho voters without directly attacking any opponent. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 55-64 · male | 7.3% |
| 45-54 · male | 7.8% |
| 18-24 · female | 5.3% |
| 35-44 · male | 7.7% |
| 45-54 · female | 11.6% |
| 65+ · male | 6.5% |
| 65+ · female | 11.2% |
| 35-44 · female | 11.9% |
| 65+ · unknown | 0.1% |
| 25-34 · female | 9.3% |
| 18-24 · male | 2.5% |
| 55-64 · female | 12.8% |
| 25-34 · male | 5.7% |
| 25-34 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
