Todd Achilles for Idaho US Inactive
TODD ACHILLES FOR IDAHO
Idaho legislature revives library bill with small changes
The bill wants to regulate what materials are in children’s and teen sections of Idaho libraries through a universal complaint form with civil lawsuits in the wings.
Ad copy
Over the past few years, we’ve seen repeated attacks on our Idaho libraries and their dedicated staff. In a recent Idaho Library Association survey, 60% of respondents said they are considering leaving the library profession, citing anti-library legislation and rhetoric. I will continue to oppose bills like HB710, that quell free speech and drive talented workers out of our state.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.0/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 51.9 · 3.0 · 59.6 |
| Spend range | USD 200–299 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 29.35 |
| Est. audience size | 100 – 1,000 |
| Days live | 12 (2024-04-02 → 2024-04-14) |
| Created | 2024-04-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Todd Achilles |
| Surfaced by | “senate:Todd Achilles” |
🧠 AI analysis
| Issue | education |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Teen Center sign inside a public library anchoring the defense of libraries as community spaces |
| Tactic | The ad pairs an alarming statistic about library staff exodus with a news screenshot to lend credibility, framing the candidate as a defender of free speech and public institutions against hostile legislation. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.6% |
| 35-44 · male | 8.3% |
| 18-24 · unknown | 0.1% |
| 45-54 · unknown | 0.3% |
| 35-44 · unknown | 0.5% |
| 18-24 · female | 2.8% |
| 65+ · female | 15.1% |
| 35-44 · female | 14.7% |
| 55-64 · male | 5.9% |
| 18-24 · male | 0.9% |
| 45-54 · female | 9.7% |
| 65+ · male | 5.8% |
| 55-64 · female | 10.0% |
| 25-34 · female | 13.1% |
| 45-54 · male | 6.0% |
| 25-34 · male | 6.0% |
| 65+ · unknown | 0.2% |
| 55-64 · unknown | 0.2% |
