📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Stop the Left’s power grab!

Pitch in now

Ad copy

🚨 H.R. 1 would BAN voter ID, MANDATE ballot harvesting, and FUND liberal campaigns with YOUR tax dollars. We must stop this Liberal takeover of our elections before it’s too late — will you stand with me? Pitch in $5 to STOP H.R. 1 NOW >>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score58.9/100
Spend / Reach / Long. / Eff.65.7 · 99.5 · 9.1 · 61.2
Spend rangeUSD 20,000–24,999
Impressions900,000 – 999,999
CPM (≈ $/1k impr)USD 23.68
Est. audience size
Days live34 (2021-05-19 → 2021-06-22)
Created2021-05-19
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolsus flag
Call to actiondonate
Standout elementurgent red alarm emoji in copy paired with candidate staring directly into camera against rustic-patriotic backdrop
TacticClassic fear-and-wallet tactic: frames H.R. 1 as a direct financial threat to the viewer ('YOUR tax dollars') to convert outrage into a low-dollar donation entry point.

Where it ran (delivery by region)

Texas8.5%
Florida8.1%
California7.7%
Pennsylvania4.3%
Ohio4.1%
New York3.8%
Michigan3.6%

Who saw it (delivery)

13-17 · unknown 0.0%
55-64 · male 14.4%
18-24 · unknown 0.0%
25-34 · unknown 0.0%
35-44 · male 2.3%
65+ · unknown 0.4%
35-44 · female 1.3%
18-24 · male 0.3%
25-34 · female 0.7%
45-54 · female 3.5%
18-24 · female 0.2%
65+ · male 27.1%
55-64 · female 11.6%
65+ · female 31.5%
55-64 · unknown 0.2%
25-34 · male 1.4%
45-54 · male 5.0%
35-44 · unknown 0.1%
45-54 · unknown 0.1%

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