COTTON FOR SENATE, INC.
Pitch in now
🚨 H.R. 1 would BAN voter ID, MANDATE ballot harvesting, and FUND liberal campaigns with YOUR tax dollars. We must stop this Liberal takeover of our elections before it’s too late — will you stand with me? Pitch in $5 to STOP H.R. 1 NOW >>
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| Overall score | 58.9/100 |
| Spend / Reach / Long. / Eff. | 65.7 · 99.5 · 9.1 · 61.2 |
| Spend range | USD 20,000–24,999 |
| Impressions | 900,000 – 999,999 |
| CPM (≈ $/1k impr) | USD 23.68 |
| Est. audience size | — |
| Days live | 34 (2021-05-19 → 2021-06-22) |
| Created | 2021-05-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | donate |
| Standout element | urgent red alarm emoji in copy paired with candidate staring directly into camera against rustic-patriotic backdrop |
| Tactic | Classic fear-and-wallet tactic: frames H.R. 1 as a direct financial threat to the viewer ('YOUR tax dollars') to convert outrage into a low-dollar donation entry point. |
| Texas | 8.5% |
| Florida | 8.1% |
| California | 7.7% |
| Pennsylvania | 4.3% |
| Ohio | 4.1% |
| New York | 3.8% |
| Michigan | 3.6% |
| 13-17 · unknown | 0.0% |
| 55-64 · male | 14.4% |
| 18-24 · unknown | 0.0% |
| 25-34 · unknown | 0.0% |
| 35-44 · male | 2.3% |
| 65+ · unknown | 0.4% |
| 35-44 · female | 1.3% |
| 18-24 · male | 0.3% |
| 25-34 · female | 0.7% |
| 45-54 · female | 3.5% |
| 18-24 · female | 0.2% |
| 65+ · male | 27.1% |
| 55-64 · female | 11.6% |
| 65+ · female | 31.5% |
| 55-64 · unknown | 0.2% |
| 25-34 · male | 1.4% |
| 45-54 · male | 5.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |