πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Jim Risch for US Senate US Inactive

JIM RISCH FOR U.S. SENATE COMMITTEE

ad creative

Vote Jim Risch for Senate

Trump-endorsed conservative

Ad copy

Jim Risch fought alongside President Trump to pass the historic tax cuts for working families. βœ… No tax on tips βœ… No tax on overtime βœ… No tax on social security Idaho is a special place, with hardworking people and conservative values. Jim Risch is fighting to keep it that way.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score35.8/100
Spend / Reach / Long. / Eff.21.0 Β· 59.2 Β· 0.3 Β· 62.5
Spend rangeUSD 300–399
Impressions15,000 – 19,999
CPM (β‰ˆ $/1k impr)USD 19.97
Est. audience size50,001 – 100,000
Days live2 (2026-05-14 β†’ 2026-05-16)
Created2026-05-13
Creative variants1 body Β· 1 headline
Platformsfacebook
Languagesen
CandidateID β€” Jim Risch
Surfaced byβ€œsenate:Jim Risch for US Senate”

🧠 AI analysis

Issueeconomy taxes
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionvote
Standout elementTriple green checkmark bullet list of specific tax exemptions anchoring the policy promise visually
TacticUses a concrete policy checklist tied to Trump alignment to reassure working-class and senior voters that Risch delivers tangible financial benefits, leveraging MAGA brand credibility for persuasion.

Where it ran (delivery by region)

Idaho100.0%

Who saw it (delivery)

18-24 Β· female 0.1%
45-54 Β· male 6.7%
65+ Β· male 17.8%
65+ Β· female 26.8%
55-64 Β· unknown 0.2%
55-64 Β· male 8.6%
55-64 Β· female 11.6%
45-54 Β· unknown 0.1%
45-54 Β· female 9.3%
18-24 Β· male 0.1%
35-44 Β· unknown 0.0%
35-44 Β· male 5.6%
35-44 Β· female 7.8%
25-34 Β· unknown 0.0%
25-34 Β· male 2.1%
25-34 Β· female 2.7%
65+ Β· unknown 0.4%

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