JIM RISCH FOR U.S. SENATE COMMITTEE
Trump-endorsed conservative
Jim Risch fought alongside President Trump to pass the historic tax cuts for working families. β No tax on tips β No tax on overtime β No tax on social security Idaho is a special place, with hardworking people and conservative values. Jim Risch is fighting to keep it that way.
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| Overall score | 35.8/100 |
| Spend / Reach / Long. / Eff. | 21.0 Β· 59.2 Β· 0.3 Β· 62.5 |
| Spend range | USD 300β399 |
| Impressions | 15,000 β 19,999 |
| CPM (β $/1k impr) | USD 19.97 |
| Est. audience size | 50,001 β 100,000 |
| Days live | 2 (2026-05-14 β 2026-05-16) |
| Created | 2026-05-13 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | ID β Jim Risch |
| Surfaced by | βsenate:Jim Risch for US Senateβ |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Triple green checkmark bullet list of specific tax exemptions anchoring the policy promise visually |
| Tactic | Uses a concrete policy checklist tied to Trump alignment to reassure working-class and senior voters that Risch delivers tangible financial benefits, leveraging MAGA brand credibility for persuasion. |
| Idaho | 100.0% |
| 18-24 Β· female | 0.1% |
| 45-54 Β· male | 6.7% |
| 65+ Β· male | 17.8% |
| 65+ Β· female | 26.8% |
| 55-64 Β· unknown | 0.2% |
| 55-64 Β· male | 8.6% |
| 55-64 Β· female | 11.6% |
| 45-54 Β· unknown | 0.1% |
| 45-54 Β· female | 9.3% |
| 18-24 Β· male | 0.1% |
| 35-44 Β· unknown | 0.0% |
| 35-44 Β· male | 5.6% |
| 35-44 Β· female | 7.8% |
| 25-34 Β· unknown | 0.0% |
| 25-34 Β· male | 2.1% |
| 25-34 Β· female | 2.7% |
| 65+ Β· unknown | 0.4% |