Congressman Wiley Nickel US Inactive
Office of Congressman Wiley Nickel
TOWN HALL: Lowering Costs for Working Families
https://nickel.house.gov/forms/form/?ID=7
Ad copy
Hey #NC13! Big news. I’m hosting my first town hall in Johnston County as your new Congressman. As our region continues to grow and businesses invest in our workers, it’s important to talk about how to lower costs for working families so that everyone can access economic opportunity in our state. Join me on March 15th at 6:00 pm as we discuss this critical topic. RSVP and get the details to attend at https://nickel.house.gov/forms/form/?ID=7
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.0/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 72.4 · 1.4 · 70.4 |
| Spend range | USD 400–499 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 6.92 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 6 (2023-03-10 → 2023-03-16) |
| Created | 2023-03-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | Congressman at podium flanked by multiple American flags on a stage, projecting incumbency authority |
| Tactic | The ad leverages a constituent-service framing — a town hall invitation — to build accessibility and trustworthiness while reinforcing economic populism themes around lowering costs for working families. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.1% |
| 18-24 · male | 1.6% |
| 18-24 · unknown | 0.0% |
| 35-44 · female | 5.8% |
| 18-24 · female | 0.8% |
| 65+ · unknown | 0.2% |
| 55-64 · female | 9.4% |
| 55-64 · male | 10.7% |
| 65+ · male | 14.4% |
| 45-54 · unknown | 0.1% |
| 35-44 · male | 10.6% |
| 25-34 · female | 3.8% |
| 45-54 · male | 10.0% |
| 25-34 · male | 7.9% |
| 65+ · female | 17.3% |
| 45-54 · female | 7.1% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
