📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Chris Pappas US ● Active

Chris Pappas for Senate

ad creative

It’s time to fight like hell for Chris Pappas.

Show your support with a contribution.

Ad copy

Folks, it’s James Carville — and I’m mad as HELL that the New Hampshire Senate race just shifted in the wrong direction. John Sununu has jumped into the race. And now the political eggheads have DOWNGRADED Democrats’ chances of winning there. If we don’t get off our butts and help Chris Pappas right now, we can kiss our chances of winning the Senate majority goodbye! This isn’t some back-bench, no-name guy we’re up against. Sununu’s got name ID, deep pockets, and Wall Street’s dark money machine ready to drown us in attack ads. This is the far-right’s big play. They know if they take New Hampshire, Democrats have no viable path to flipping the Senate. Chris Pappas is the real deal. He’s won a toss-up district in New Hampshire four times in a row, and he knows how to bring folks together. But he cannot do this alone. He needs a hell of a lot more firepower to fend off what’s coming. Rush a contribution to Chris Pappas today, whatever you can spare. Let’s show the Republican bigshots we aren’t scared and we sure as hell ain’t backing down. Please give now. Let’s win this damn thing and flip control of the Senate.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score62.2/100
Spend / Reach / Long. / Eff.59.4 · 81.7 · 55.4 · 52.4
Spend rangeUSD 10,000–14,999
Impressions150,000 – 174,999
CPM (≈ $/1k impr)USD 76.92
Est. audience size
Days live202 (2025-12-09 → active)
Created2025-12-09
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateNH — Chris Pappas
Surfaced by“senate:Chris Pappas”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typefundraising
Emotional appealfear
Production tierunknown
Who picturednone
Symbolsmoney cash
Call to actiondonate
Standout elementBlank white image with all persuasion carried entirely by James Carville's fiery voice in copy
TacticLeverages James Carville's celebrity surrogate credibility and urgent fear-of-losing framing to drive immediate small-dollar donations by making the stakes feel existential for Senate majority control.

Where it ran (delivery by region)

New Hampshire14.2%
California12.1%
Massachusetts7.8%
Florida6.0%
New York5.6%
Washington3.4%
Texas3.3%

Who saw it (delivery)

18-24 · female 0.0%
45-54 · male 2.2%
65+ · male 27.1%
65+ · female 46.1%
55-64 · unknown 0.3%
55-64 · male 6.1%
55-64 · female 9.6%
45-54 · unknown 0.1%
45-54 · female 3.6%
18-24 · male 0.0%
35-44 · unknown 0.1%
35-44 · male 1.2%
35-44 · female 1.7%
25-34 · unknown 0.0%
25-34 · male 0.4%
25-34 · female 0.5%
18-24 · unknown 0.0%
65+ · unknown 1.0%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 121d live
Jon Ossoff
GA — Jon Ossoff 83d live
Jon Ossoff
GA — Jon Ossoff 25d live
Jon Ossoff
GA — Jon Ossoff 24d live
Dan Osborn for Senate
NE — Dan Osborn 50d live
Jon Ossoff
GA — Jon Ossoff 23d live
Amy McGrath
KY — Amy Mcgrath 112d live
Jon Ossoff
GA — Jon Ossoff 22d live