๐Ÿ“Œ The Swipe File

political ad inspiration ยท sourced from Meta Ad Library ๐Ÿ“Š Analytics โš– Compare ๐Ÿ“„ Playbook ๐Ÿ”‘ Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Stop the Leftโ€™s power grab!

Pitch in now

Ad copy

๐Ÿšจ ๐—ง๐—ต๐—ฒ ๐—บ๐—ผ๐—บ๐—ฒ๐—ป๐˜ ๐—ต๐—ฎ๐˜€ ๐—ฎ๐—ฟ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐—ฑ โ€” ๐——๐—ฒ๐—บ๐—ผ๐—ฐ๐—ฟ๐—ฎ๐˜๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฝ๐˜‚๐˜๐˜๐—ถ๐—ป๐—ด ๐—›.๐—ฅ. ๐Ÿญ ๐˜๐—ผ ๐—ฎ ๐˜ƒ๐—ผ๐˜๐—ฒ ๐—ง๐—›๐—œ๐—ฆ ๐—ช๐—˜๐—˜๐—ž. H.R. 1 would BAN voter ID, MANDATE ballot harvesting, and use YOUR tax dollars to fund liberal campaigns. Iโ€™m doing everything I can to stop it, but I need YOU to step up more than ever before. Please pitch in $5 or $10 RIGHT NOW to help me stop H.R. 1 for good >>

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score48.0/100
Spend / Reach / Long. / Eff.49.0 ยท 81.7 ยท 1.7 ยท 59.7
Spend rangeUSD 4,500โ€“4,999
Impressions150,000 โ€“ 174,999
CPM (โ‰ˆ $/1k impr)USD 29.23
Est. audience sizeโ€”
Days live7 (2021-06-22 โ†’ 2021-06-29)
Created2021-06-22
Creative variants1 body ยท 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR โ€” Tom Cotton
Surfaced byโ€œsenate:Tom Cottonโ€

๐Ÿง  AI analysis

Issuedemocracy elections
Framingissue advocacy
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolsus flag
Call to actiondonate
Standout elementBold countdown urgency overlay beneath candidate video freeze-frame
TacticClassic fear-and-urgency fundraising tactic using a ticking-clock deadline to convert outrage over H.R. 1 into immediate small-dollar donations.

Where it ran (delivery by region)

California9.0%
Texas8.3%
Florida8.0%
Ohio4.3%
New York4.1%
Pennsylvania3.8%
Michigan3.6%

Who saw it (delivery)

18-24 ยท unknown 0.0%
65+ ยท male 22.4%
45-54 ยท unknown 0.1%
55-64 ยท unknown 0.2%
35-44 ยท female 1.9%
45-54 ยท female 4.5%
18-24 ยท female 0.2%
18-24 ยท male 0.4%
45-54 ยท male 6.4%
65+ ยท unknown 0.4%
55-64 ยท male 15.3%
65+ ยท female 28.5%
55-64 ยท female 12.8%
35-44 ยท male 3.4%
25-34 ยท male 2.3%
25-34 ยท female 1.1%
35-44 ยท unknown 0.1%
25-34 ยท unknown 0.0%

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