Mike Rounds US Inactive
ROUNDS FOR SENATE
Ad copy
We need strong, steady leadership in D.C. to protect our values from the radical liberal agenda.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.0/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 80.0 · 3.9 · 65.9 |
| Spend range | USD 1,500–1,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 12.72 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 15 (2020-10-19 → 2020-11-03) |
| Created | 2020-10-19 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | SD — Mike Rounds |
| Surfaced by | “senate:Mike Rounds” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | none |
| Symbols | capitol statue |
| Call to action | learn more |
| Standout element | ominous red-purple light rays washing over a government building with bold 'RADICAL DEMOCRAT AGENDA' text overlay |
| Tactic | The ad uses fear-based framing by pairing threatening visuals of a darkened government building with loaded language to position Mike Rounds as a necessary defender against an extreme opposition. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 35-44 · male | 12.0% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 8.0% |
| 25-34 · female | 5.5% |
| 45-54 · female | 5.1% |
| 55-64 · female | 7.4% |
| 65+ · female | 12.4% |
| 18-24 · male | 7.5% |
| 25-34 · unknown | 0.1% |
| 18-24 · female | 4.0% |
| 45-54 · male | 8.5% |
| 25-34 · male | 15.7% |
| 65+ · male | 8.2% |
| 35-44 · female | 5.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
