📌 The Swipe File

Jon Ossoff US Inactive

JON OSSOFF FOR SENATE

Jon Ossoff for U.S. Senate

Jon Ossoff for U.S. Senate

Jon Ossoff for U.S. Senate

FEC DEADLINE

Ad copy

Not the news we wanted to share, but we came up short on our mid-month fundraising goal. Now we’re pacing behind in the final days before our FEC deadline on September 30th. Our campaign depends on donations from grassroots supporters, and we need your help right now. Can you chip in $5, $10, or whatever you can afford to Jon’s reelection campaign to help us catch up on our fundraising and get back on track for the campaign ahead? We can’t do this without you.

Not the news we wanted to share, but we came up short on our mid-month fundraising goal. Now we’re pacing behind in the final days before our FEC deadline on September 30th. Our campaign depends on donations from grassroots supporters, and we need your help right now. Can you chip in $5, $10, or whatever you can afford to Jon’s reelection campaign to help us catch up on our fundraising and get back on track for the campaign ahead? We can’t do this without you.

Not the news we wanted to share, but we came up short on our mid-month fundraising goal. Now we’re pacing behind in the final days before our FEC deadline on September 30th. Our campaign depends on donations from grassroots supporters, and we need your help right now. Can you chip in $5, $10, or whatever you can afford to Jon’s reelection campaign to help us catch up on our fundraising and get back on track for the campaign ahead? We can’t do this without you.

Not the news we wanted to share, but we came up short on our mid-month fundraising goal. Now we’re pacing behind in the final days before our FEC deadline on September 30th. Our campaign depends on donations from grassroots supporters, and we need your help right now. Can you chip in $5, $10, or whatever you can afford to Jon’s reelection campaign to help us catch up on our fundraising and get back on track for the campaign ahead? We can’t do this without you.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	53.5/100
Spend / Reach / Long. / Eff.	65.7 · 91.4 · 1.7 · 55.2
Spend range	USD 20,000–24,999
Impressions	400,000 – 449,999
CPM (≈ $/1k impr)	USD 52.94
Est. audience size	—
Days live	7 (2025-09-25 → 2025-10-02)
Created	2025-09-25
Creative variants	4 body · 4 headline
Platforms	facebook, instagram
Languages	en
Candidate	GA — Jon Ossoff
Surfaced by	“senate:Jon Ossoff”

🧠 AI analysis

Issue	other
Framing	informational
Message type	fundraising
Emotional appeal	urgency
Production tier	diy amateur
Who pictured	none
Symbols	none
Call to action	donate
Standout element	Blurry close-up of dead leaves on the ground as the sole visual — creating an oddly raw, unpolished aesthetic
Tactic	The campaign uses a scarcity and urgency tactic — admitting they missed a fundraising goal to trigger a guilt-driven response impulse from loyal supporters before the FEC deadline.

Where it ran (delivery by region)

California	13.0%
Georgia	12.3%
New York	6.0%
Texas	5.3%
Florida	5.2%
Washington	3.8%
Illinois	3.7%

Who saw it (delivery)

18-24 · female	0.4%
45-54 · male	4.2%
65+ · male	15.8%
65+ · female	37.3%
55-64 · unknown	0.2%
55-64 · male	8.1%
55-64 · female	15.2%
45-54 · unknown	0.1%
45-54 · female	7.0%
18-24 · male	0.5%
35-44 · unknown	0.1%
35-44 · male	2.7%
35-44 · female	3.9%
25-34 · unknown	0.1%
25-34 · male	1.6%
25-34 · female	2.0%
18-24 · unknown	0.0%
65+ · unknown	0.6%