📌 The Swipe File

Chris Pappas US Inactive

Chris Pappas for Senate

Keep NH Blue >

Keep NH Blue >

Keep NH Blue >

Ad copy

Before Donald Trump hand-picked Karoline Leavitt to be his White House Press Secretary, she ran against me for Congress here in New Hampshire. She lost. Now I’m running for U.S. Senate, and national Republicans are doing everything they can to flip this open seat. Donald Trump has endorsed my opponent John Sununu, and national Republicans are already running ads against me. We’re at risk of being drowned out by massive spending, so we need a rush of grassroots support in order to compete. Will you chip in $5 today to help keep this Senate seat blue and stay in the fight for a Senate majority?

Before Donald Trump hand-picked Karoline Leavitt to be his White House Press Secretary, she ran against me for Congress here in New Hampshire. She lost. Now I’m running for U.S. Senate, and national Republicans are doing everything they can to flip this open seat. Donald Trump has endorsed my opponent John Sununu, and national Republicans are already running ads against me. We’re at risk of being drowned out by massive spending, so we need a rush of grassroots support in order to compete. Will you chip in $5 today to help keep this Senate seat blue and stay in the fight for a Senate majority?

Before Donald Trump hand-picked Karoline Leavitt to be his White House Press Secretary, she ran against me for Congress here in New Hampshire. She lost. Now I’m running for U.S. Senate, and national Republicans are doing everything they can to flip this open seat. Donald Trump has endorsed my opponent John Sununu, and national Republicans are already running ads against me. We’re at risk of being drowned out by massive spending, so we need a rush of grassroots support in order to compete. Will you chip in $5 today to help keep this Senate seat blue and stay in the fight for a Senate majority?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	42.3/100
Spend / Reach / Long. / Eff.	34.7 · 63.8 · 14.3 · 56.4
Spend range	USD 1,000–1,499
Impressions	25,000 – 29,999
CPM (≈ $/1k impr)	USD 45.44
Est. audience size	—
Days live	53 (2026-04-25 → 2026-06-17)
Created	2026-04-25
Creative variants	3 body · 3 headline
Platforms	facebook, instagram
Languages	en
Candidate	NH — Chris Pappas
Surfaced by	“senate:Chris Pappas”

🧠 AI analysis

Issue	democracy elections
Framing	attack opponent
Message type	fundraising
Emotional appeal	fear
Production tier	semi pro
Who pictured	opponent
Symbols	none
Call to action	donate
Standout element	Bold white 'I'M SORRY' headline over a desaturated close-up photo of Karoline Leavitt with a red donation banner below
Tactic	The ad leverages name recognition of Trump's press secretary to create urgency and motivate grassroots donations by framing the race as a national Republican takeover threat.

Where it ran (delivery by region)

New Hampshire	36.6%
Massachusetts	8.7%
California	7.1%
Florida	4.7%
New York	3.6%
Texas	2.4%
Maine	2.3%

Who saw it (delivery)

18-24 · female	0.0%
45-54 · male	1.4%
65+ · male	28.2%
65+ · female	50.3%
55-64 · unknown	0.1%
55-64 · male	4.7%
55-64 · female	8.8%
45-54 · unknown	0.0%
45-54 · female	2.8%
18-24 · male	0.0%
35-44 · unknown	0.0%
35-44 · male	0.8%
35-44 · female	1.1%
25-34 · unknown	0.0%
25-34 · male	0.3%
25-34 · female	0.4%
65+ · unknown	1.1%