FRIENDS OF MARK WARNER
U.S. Sen. Mark Warner on Monday said the federal government must do more to assist small businesses and families amid the public health pandemic while noting localities may get some
Small businesses are stretched to their limit due to the coronavirus pandemic. Mark Warner will continue to work to provide more funding to keep these businesses afloat.
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| Overall score | 45.8/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 75.1 · 6.6 · 60.4 |
| Spend range | USD 2,000–2,499 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 26.46 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 25 (2020-10-09 → 2020-11-03) |
| Created | 2020-10-08 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Mark Warner |
| Surfaced by | “senate:Mark Warner” |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | candidate wearing a face mask while gesturing earnestly at a desk, lending pandemic-era authenticity |
| Tactic | Borrowed credibility from a local news outlet (Herald Courier) reinforces Warner's active advocacy role, making the case that he is already fighting for small businesses rather than merely promising to do so. |
| Virginia | 100.0% |
| 18-24 · unknown | 0.1% |
| 55-64 · female | 2.5% |
| 45-54 · unknown | 0.0% |
| 25-34 · unknown | 0.5% |
| 65+ · male | 0.8% |
| 45-54 · female | 2.1% |
| 25-34 · male | 23.8% |
| 35-44 · female | 5.3% |
| 45-54 · male | 1.2% |
| 35-44 · unknown | 0.1% |
| 25-34 · female | 48.9% |
| 18-24 · female | 5.4% |
| 65+ · female | 1.1% |
| 35-44 · male | 3.9% |
| 55-64 · male | 1.6% |
| 18-24 · male | 2.6% |
| 65+ · unknown | 0.0% |
| 55-64 · unknown | 0.0% |