Shelley Moore Capito US Inactive
Capito for West Virginia
Ad copy
Point Pleasant is on the move! I’m so proud of the incredible growth we’re seeing here with local museums and shops, and hardworking West Virginians who are educating the next generation of our workforce. The Working Families Tax Cuts Act is fueling this growth and success by helping our small businesses expand, hire more folks, and provide better benefits across West Virginia. West Virginians, your vote matters. Vote CAPITO early now through May 9 and help us keep this momentum going!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 51.9 · 0.6 · 71.7 |
| Spend range | <USD 99 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 5.82 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 3 (2026-05-08 → 2026-05-11) |
| Created | 2026-05-08 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, workers labor |
| Symbols | factory industry |
| Call to action | vote |
| Standout element | candidate conversing warmly with a small business worker behind a deli counter, reinforcing grassroots authenticity |
| Tactic | The ad uses a relatable, on-the-ground retail visit to tie the Working Families Tax Cuts Act directly to visible local prosperity, making abstract legislation feel personal and tangible while driving early vote urgency. |
Where it ran (delivery by region)
| West Virginia | 95.3% |
| Ohio | 4.7% |
Who saw it (delivery)
| 35-44 · female | 7.2% |
| 35-44 · male | 10.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 9.0% |
| 45-54 · male | 13.0% |
| 45-54 · unknown | 0.0% |
| 55-64 · female | 11.2% |
| 55-64 · male | 13.0% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 21.3% |
| 65+ · male | 14.8% |
| 65+ · unknown | 0.2% |
