SHAHEEN FOR SENATE
Sen. Jeanne Shaheen said Monday that 4,400 New Hampshire small businesses have been approved for forgivable loans under the $2 trillion CARES Act coronavirus stimulus bill passed into law last month.
“Sen. Jeanne Shaheen said Monday that 4,400 New Hampshire small businesses have been approved for forgivable loans under the $2 trillion CARES Act coronavirus stimulus bill passed into law last month ... Shaheen was among four senators who led negotiations on the small business portion of the CARES Act. The final bill that was signed into law by President Donald Trump provided $377 billion for small businesses."
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| Overall score | 49.6/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 88.7 · 2.2 · 79.7 |
| Spend range | USD 600–699 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 2.0 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 9 (2020-04-21 → 2020-04-30) |
| Created | 2020-04-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Jeanne Shaheen |
| Surfaced by | “senate:Jeanne Shaheen” |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | 3D coronavirus particle graphic beneath bold 'CORONAVIRUS IMPACT' headline in red and white, anchoring a credibility-driven news share |
| Tactic | Borrows local news credibility from WMUR to highlight Shaheen's legislative role in securing small business relief, positioning her as an effective problem-solver without direct self-promotion. |
| New Hampshire | 100.0% |
| 65+ · female | 2.7% |
| 25-34 · female | 12.9% |
| 25-34 · unknown | 0.2% |
| 18-24 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
| 35-44 · male | 10.1% |
| 65+ · male | 2.3% |
| 45-54 · female | 6.1% |
| 35-44 · female | 8.8% |
| 25-34 · male | 17.8% |
| 55-64 · male | 4.9% |
| 55-64 · female | 4.6% |
| 18-24 · female | 11.0% |
| 45-54 · male | 8.0% |
| 18-24 · male | 10.1% |
| 65+ · unknown | 0.1% |