๐Ÿ“Œ The Swipe File

political ad inspiration ยท sourced from Meta Ad Library ๐Ÿ“Š Analytics โš– Compare ๐Ÿ“„ Playbook ๐Ÿ”‘ Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Tom Cotton

Ad copy

๐—ฆ๐˜๐—ผ๐—ฝ ๐˜€๐—ฐ๐—ฟ๐—ผ๐—น๐—น๐—ถ๐—ป๐—ด. ๐—ก๐—ฒ๐—ฒ๐—ฑ ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ ๐—ฟ๐—ฒ๐—ฎ๐—ฑ ๐˜๐—ต๐—ถ๐˜€. Joe Biden has launched a Ministry of Truth to censor and silence conservatives! Tom Cotton has introduced a bill to DEFUND this madness, and he needs YOU to join him in the fight. Follow Tomโ€™s Page now to get involved!

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score55.3/100
Spend / Reach / Long. / Eff.29.2 ยท 98.4 ยท 7.7 ยท 85.8
Spend rangeUSD 700โ€“799
Impressions800,000 โ€“ 899,999
CPM (โ‰ˆ $/1k impr)USD 0.88
Est. audience sizeโ€”
Days live29 (2022-05-02 โ†’ 2022-05-31)
Created2022-05-02
Creative variants1 body ยท 1 headline
Platformsfacebook
Languagesen
CandidateAR โ€” Tom Cotton
Surfaced byโ€œsenate:Tom Cottonโ€

๐Ÿง  AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturednone
Symbolsus flag
Call to actionnone
Standout elementchild with black tape gagged over mouth as censorship metaphor
TacticUses visceral fear-of-censorship imagery โ€” a gagged child in stark black-and-white โ€” to frame Biden as a free-speech threat and Cotton as the defender, driving page follows via outrage mobilization.

Where it ran (delivery by region)

Texas8.7%
Florida8.6%
California5.6%
Pennsylvania4.5%
Ohio4.4%
Michigan3.8%
North Carolina3.3%

Who saw it (delivery)

25-34 ยท unknown 0.0%
45-54 ยท male 9.8%
25-34 ยท female 0.6%
45-54 ยท unknown 0.1%
18-24 ยท male 0.4%
65+ ยท unknown 0.3%
25-34 ยท male 1.9%
18-24 ยท female 0.2%
35-44 ยท female 1.8%
55-64 ยท unknown 0.3%
55-64 ยท male 18.9%
55-64 ยท female 15.7%
45-54 ยท female 5.6%
35-44 ยท unknown 0.1%
35-44 ยท male 4.5%
65+ ยท female 20.0%
65+ ยท male 19.9%
18-24 ยท unknown 0.0%

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