Eric Skrmetta Campaign Fund
Commissioner Eric Skrmetta brought our utility rates to the lowest in the nation. Re-Elect Commissioner Eric Skrmetta!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 34.6/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 55.8 · 2.8 · 62.5 |
| Spend range | USD 200–299 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 19.96 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 11 (2020-10-23 → 2020-11-03) |
| Created | 2020-10-23 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | LA — Eric Skrmetta |
| Surfaced by | “senate:Eric Skrmetta” |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | workers labor |
| Symbols | factory industry |
| Call to action | none |
| Standout element | Utility workers at an electrical substation reinforcing competent infrastructure management |
| Tactic | The ad uses a credibility-through-accomplishment tactic, pairing a real-world utility worksite visual with a superlative claim ('lowest in the nation') to make an abstract rate reduction feel tangible and earned. |
| Louisiana | 98.4% |
| Mississippi | 0.3% |
| Tennessee | 0.2% |
| Texas | 0.2% |
| Kentucky | 0.2% |
| Georgia | 0.1% |
| Florida | 0.1% |
| 25-34 · unknown | 0.1% |
| 35-44 · male | 10.4% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 18-24 · female | 1.0% |
| 18-24 · male | 1.3% |
| 35-44 · unknown | 0.2% |
| 35-44 · female | 7.3% |
| 65+ · male | 9.3% |
| 45-54 · male | 12.9% |
| 25-34 · female | 3.8% |
| 55-64 · male | 13.5% |
| 25-34 · male | 5.0% |
| 55-64 · female | 12.2% |
| 45-54 · female | 10.8% |
| 65+ · female | 11.8% |
| 65+ · unknown | 0.2% |