📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

SIGN NOW: Stop Biden's Ministry of Truth

Become a Citizen Co-Sponsor.

Ad copy

Joe Biden’s Ministry of Truth is an attack on the First Amendment and it MUST be stopped. Will you Co-Sponsor my bill to defund this madness? SIGN NOW!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score44.5/100
Spend / Reach / Long. / Eff.23.7 · 78.0 · 1.7 · 74.5
Spend rangeUSD 400–499
Impressions100,000 – 124,999
CPM (≈ $/1k impr)USD 4.0
Est. audience size
Days live7 (2022-05-02 → 2022-05-09)
Created2022-05-02
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturedopponent
Symbolsus flag
Call to actionsign petition
Standout elementdark desaturated distorted image of Biden with a red warning triangle overlaid on his body
TacticAd weaponizes fear of government censorship by framing the DHS Disinformation Governance Board as an Orwellian 'Ministry of Truth,' using a menacing visual of Biden and urgent call-to-action to drive petition sign-ups and list building.

Where it ran (delivery by region)

Florida8.7%
Texas8.3%
California7.3%
Pennsylvania4.6%
New York4.3%
Ohio4.1%
Georgia3.5%

Who saw it (delivery)

13-17 · male 0.0%
55-64 · male 16.6%
35-44 · unknown 0.0%
55-64 · unknown 0.2%
45-54 · female 2.5%
18-24 · male 3.5%
25-34 · female 3.6%
45-54 · male 5.2%
25-34 · male 3.4%
35-44 · female 1.4%
18-24 · unknown 0.0%
55-64 · female 9.1%
65+ · male 27.4%
65+ · female 20.7%
18-24 · female 3.9%
35-44 · male 2.1%
45-54 · unknown 0.1%
65+ · unknown 0.3%
25-34 · unknown 0.0%
13-17 · female 0.0%

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