HICKENLOOPER FOR COLORADO
Coloradans need a leader who will fight for us during this economic crisis. For too long, Washington has cut checks to the biggest corporations. John Hickenlooper will stay focused on small businesses and working families.
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| Overall score | 49.8/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 85.0 · 3.6 · 62.9 |
| Spend range | USD 4,000–4,499 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 18.89 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 14 (2020-10-05 → 2020-10-19) |
| Created | 2020-10-05 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, workers labor |
| Symbols | money cash, factory industry |
| Call to action | learn more |
| Standout element | populist contrast framing pitting small businesses against big corporations |
| Tactic | The ad uses a classic economic populism tactic — positioning Hickenlooper as the champion of everyday Coloradans against corporate-friendly Washington insiders — to build trust and urgency during an economic crisis. |
| Colorado | 100.0% |
| 55-64 · male | 0.1% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.0% |
| 65+ · female | 0.1% |
| 65+ · male | 0.1% |
| 25-34 · unknown | 0.2% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 14.7% |
| 45-54 · male | 8.9% |
| 55-64 · female | 0.3% |
| 25-34 · female | 16.1% |
| 18-24 · female | 6.6% |
| 45-54 · female | 12.8% |
| 35-44 · female | 20.1% |
| 18-24 · male | 4.8% |
| 25-34 · male | 14.7% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.0% |