HICKENLOOPER FOR COLORADO
When we come back from this crisis, I want us to be able to look back and say that we rebuilt our economy the right way — by supporting the families and workers who need it most.
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| Overall score | 50.8/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 81.7 · 13.2 · 60.5 |
| Spend range | USD 4,000–4,499 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 26.15 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 49 (2020-06-16 → 2020-08-04) |
| Created | 2020-06-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Direct-to-camera personal introduction with bold white subtitle overlay creating an intimate candidate-to-voter connection |
| Tactic | The ad uses a direct, conversational introduction tactic to build personal trust while tying the candidate's identity to economic recovery messaging for working families. |
| Colorado | 100.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · female | 8.4% |
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 55-64 · male | 5.8% |
| 18-24 · female | 3.2% |
| 65+ · male | 3.7% |
| 25-34 · male | 11.9% |
| 65+ · female | 5.5% |
| 45-54 · male | 10.0% |
| 18-24 · male | 3.6% |
| 35-44 · female | 13.9% |
| 45-54 · female | 10.3% |
| 35-44 · male | 12.8% |
| 25-34 · female | 10.3% |
| 25-34 · unknown | 0.1% |