Raja Krishnamoorthi US Inactive
RAJA FOR ILLINOIS
Raja Krishnamoorthi For Senate
Ad copy
Raja fights for working people, helping block a grocery merger that would’ve raised food prices.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 53.0/100 |
| Spend / Reach / Long. / Eff. | 53.9 · 91.4 · 3.3 · 63.4 |
| Spend range | USD 7,000–7,999 |
| Impressions | 400,000 – 449,999 |
| CPM (≈ $/1k impr) | USD 17.65 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 13 (2025-12-21 → 2026-01-03) |
| Created | 2025-12-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — S Krishnamoorthi |
| Surfaced by | “senate:S Krishnamoorthi” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | Close-up testimonial from an ordinary constituent speaking directly to camera with casual first-name endorsement subtitle |
| Tactic | Uses a relatable third-party testimonial and first-name familiarity to humanize the candidate and build trust around a pocketbook issue — blocking a grocery merger — that directly affects working families. |
Where it ran (delivery by region)
| Illinois | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.4% |
| 45-54 · male | 6.9% |
| 65+ · male | 9.9% |
| 65+ · female | 18.5% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.9% |
| 55-64 · female | 12.9% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 9.6% |
| 18-24 · male | 1.2% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 8.0% |
| 35-44 · female | 10.1% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 5.8% |
| 25-34 · female | 6.6% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.3% |
