PHILLIP RENCH FOR US SENATE CAMPAIGN
The former SpaceX engineer hoping to take Sen. Collins' seat says he has "zero association" with Elon Musk.
"If you look at the amount of taxes we pay, property taxes, income taxes, Mainers face one of the highest tax burdens in the United States. That's been that way for decades. We need to actually take structural, concrete steps to fix those issues, so folks can actually graduate high school and afford to stay and build their lives here in Maine."
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| Overall score | 23.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 0.0 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 1 (2025-05-02 → 2025-05-03) |
| Created | 2025-05-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Phillip Rench |
| Surfaced by | “senate:Phillip Rench” |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Local TV news chyron lending earned-media credibility to an independent candidate |
| Tactic | The ad borrows credibility from a local news segment to frame Rench as a relatable, community-engaged independent, while his own words anchor a tax-relief message aimed at voters frustrated by Maine's high cost of living. |
| Maine | 100.0% |
| 18-24 · female | 0.2% |
| 18-24 · male | 0.5% |
| 18-24 · unknown | 0.1% |
| 25-34 · female | 0.4% |
| 25-34 · male | 0.9% |
| 35-44 · female | 0.6% |
| 35-44 · male | 2.2% |
| 45-54 · female | 2.2% |
| 45-54 · male | 5.0% |
| 55-64 · female | 10.2% |
| 55-64 · male | 17.2% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 24.9% |
| 65+ · male | 34.7% |
| 65+ · unknown | 0.6% |