Bill Cassidy for US Senate
Join Bill's Fight!
It’s Tim Scott. Chuck Schumer only needs to flip 4 seats to take control of the Senate, and he's trying to turn Louisiana blue in order to do it. We can’t let that happen. Donate today to stand with Senator Bill Cassidy and protect our Senate Majority!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 54.2/100 |
| Spend / Reach / Long. / Eff. | 56.4 · 83.1 · 22.0 · 55.5 |
| Spend range | USD 9,000–9,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 50.66 |
| Est. audience size | — |
| Days live | 81 (2020-08-14 → 2020-11-03) |
| Created | 2020-08-14 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — Bill Cassidy |
| Surfaced by | “senate:Bill Cassidy” |
| Issue | democracy elections |
| Framing | informational |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook content-removed placeholder replacing the original ad creative |
| Tactic | The ad uses a Senate-majority-at-risk urgency frame — naming Schumer and citing the specific 4-seat flip number — to drive fear-based donation behavior among base Republican donors in Louisiana. |
| California | 10.6% |
| Texas | 9.4% |
| Florida | 7.9% |
| New York | 5.0% |
| Ohio | 3.5% |
| North Carolina | 3.1% |
| Georgia | 3.1% |
| 18-24 · unknown | 0.0% |
| 65+ · female | 30.2% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.7% |
| 18-24 · male | 0.5% |
| 45-54 · male | 7.2% |
| 35-44 · male | 3.3% |
| 55-64 · male | 12.9% |
| 65+ · unknown | 0.4% |
| 65+ · male | 19.0% |
| 55-64 · female | 15.0% |
| 45-54 · female | 5.9% |
| 35-44 · female | 1.9% |
| 25-34 · female | 1.0% |
| 55-64 · unknown | 0.3% |
| 18-24 · female | 0.3% |
| 35-44 · unknown | 0.1% |