HICKENLOOPER FOR COLORADO
With so much on the line, voters should have a say over who replaces Justice Ginsburg on the Supreme Court.
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| Overall score | 55.2/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 95.7 · 3.0 · 62.8 |
| Spend range | USD 10,000–14,999 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 19.23 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 12 (2020-10-07 → 2020-10-19) |
| Created | 2020-10-06 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | military |
| Call to action | vote |
| Standout element | Photo of Gardner shaking hands with Trump at a rally juxtaposed with dark accusatory text about hijacking the Supreme Court |
| Tactic | The ad uses association guilt by visually linking Gardner to Trump while listing high-stakes rights at risk, leveraging the urgency of the Ginsburg vacancy to drive fear-based persuasion. |
| Colorado | 100.0% |
| 55-64 · unknown | 0.1% |
| 45-54 · male | 6.7% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
| 18-24 · unknown | 0.0% |
| 18-24 · female | 2.2% |
| 35-44 · female | 18.8% |
| 25-34 · female | 15.2% |
| 65+ · male | 3.3% |
| 35-44 · unknown | 0.2% |
| 18-24 · male | 2.1% |
| 45-54 · female | 10.9% |
| 55-64 · female | 8.8% |
| 35-44 · male | 10.4% |
| 25-34 · male | 9.1% |
| 65+ · female | 7.5% |
| 55-64 · male | 4.4% |
| 65+ · unknown | 0.1% |