Marcus C Williams 4 Rochester US Inactive
Marcus C Williams Campaign
Ad copy
💥🔫17-year-old shot on Shelter St Vote November 4th Marcus C Williams Rochester City Council You Matter To Me ‼️ You can vote for me no matter what your party is, I'll be on the conservative line. #TeamMarcus #Marcus4Council #RochesterNY #Rochester
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.8/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 69.3 · 2.8 · 70.0 |
| Spend range | USD 300–399 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 7.36 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 11 (2025-10-11 → 2025-10-22) |
| Created | 2025-10-10 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Marcus Williams |
| Surfaced by | “senate:Marcus Williams” |
🧠 AI analysis
| Issue | crime safety |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Selfie-style video frame with gun emoji and shooting incident hook in copy creating visceral urgency |
| Tactic | The ad leverages a real local crime incident involving a teenager to create immediate fear and urgency, then pivots to empathy with 'You Matter To Me' to position the candidate as the community's needed protector. |
Where it ran (delivery by region)
| New York | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.9% |
| 45-54 · male | 11.3% |
| 65+ · male | 7.3% |
| 65+ · female | 9.2% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 10.6% |
| 55-64 · female | 10.2% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 8.4% |
| 18-24 · male | 2.1% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 13.8% |
| 35-44 · female | 9.4% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 10.5% |
| 25-34 · female | 5.7% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
