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political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Want to stop them?

Time to join the fight

Ad copy

The three people in this picture tried to ram through a bill to end voter ID, mandate ballot harvesting, and fund their campaigns with your tax dollars. Want to stop them from trying again? It’s time to join the fight. Chip in $8 before the deadline to help tough conservatives win —>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score47.4/100
Spend / Reach / Long. / Eff.43.1 · 78.0 · 7.4 · 61.0
Spend rangeUSD 2,500–2,999
Impressions100,000 – 124,999
CPM (≈ $/1k impr)USD 24.44
Est. audience size
Days live28 (2022-10-14 → 2022-11-11)
Created2022-10-13
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedopponent
Symbolsus flag, money cash
Call to actiondonate
Standout elementBlack-and-white triptych of Biden, Pelosi, and Schumer rendered in unflattering, menacing tones paired with a red urgent donate button
TacticClassic threat-and-deadline fundraising tactic: villainizes named Democratic leaders with a specific policy grievance, then channels outrage into an $8 micro-donation ask with an artificial midnight deadline to manufacture urgency.

Where it ran (delivery by region)

Texas8.4%
Florida8.3%
California6.8%
Michigan4.0%
Pennsylvania3.9%
Ohio3.8%
New York3.4%

Who saw it (delivery)

18-24 · unknown 0.0%
55-64 · male 17.2%
25-34 · unknown 0.0%
45-54 · unknown 0.1%
18-24 · female 0.2%
55-64 · unknown 0.2%
18-24 · male 0.5%
25-34 · female 0.6%
65+ · female 28.8%
35-44 · male 1.6%
65+ · male 28.9%
45-54 · male 5.8%
55-64 · female 11.2%
35-44 · female 0.7%
45-54 · female 2.4%
25-34 · male 1.5%
65+ · unknown 0.5%
35-44 · unknown 0.0%

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