COLLINS FOR SENATOR
Senator Collins is working to get resources to Maine's small businesses
Maine small businesses are being hit hard by the COVID-19 pandmeic. That's why I'm working hard to get federal funding to Maine to keep our economy going. To learn how to get help, click the link below.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 46.2/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 80.0 · 0.6 · 65.9 |
| Spend range | USD 1,500–1,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 12.72 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 3 (2020-04-13 → 2020-04-16) |
| Created | 2020-04-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Handwritten 'We will Be Closed until April 6th' sign in storefront window evoking visceral economic pain |
| Tactic | The ad leverages a raw, documentary-style photo of a closed business to create emotional resonance, then pivots to Collins as the solution with her name prominently branded as the fighter for small businesses. |
| Maine | 100.0% |
| 18-24 · unknown | 0.0% |
| 18-24 · female | 2.9% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 65+ · female | 9.4% |
| 35-44 · female | 8.4% |
| 18-24 · male | 3.6% |
| 55-64 · male | 9.7% |
| 35-44 · male | 9.1% |
| 55-64 · female | 12.1% |
| 25-34 · male | 8.5% |
| 45-54 · female | 12.4% |
| 45-54 · male | 11.4% |
| 25-34 · female | 6.3% |
| 65+ · male | 5.8% |
| 65+ · unknown | 0.1% |