Hern For Congress
Support Kevin so he can keep protecting your tax dollars.
You work hard, and Kevin Hern believes you shouldn't have to worry about government wasting your tax dollars. That's why he's proud to have been designated a "taxpayer superhero."
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| Overall score | 45.2/100 |
| Spend / Reach / Long. / Eff. | 23.7 Β· 78.0 Β· 4.7 Β· 74.5 |
| Spend range | USD 400β499 |
| Impressions | 100,000 β 124,999 |
| CPM (β $/1k impr) | USD 4.0 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 18 (2020-06-05 β 2020-06-23) |
| Created | 2020-06-05 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK β Kevin Hern |
| Surfaced by | βsenate:Kevin Hernβ |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | sign petition |
| Standout element | silhouetted superhero figure reinforcing the 'taxpayer superhero' brand identity |
| Tactic | The superhero visual metaphor flatters the candidate as a protector of hardworking taxpayers while the sign-up CTA converts emotional pride into list-building action. |
| Oklahoma | 100.0% |
| Texas | 0.0% |
| Kansas | 0.0% |
| Ohio | 0.0% |
| 35-44 Β· unknown | 0.2% |
| 55-64 Β· unknown | 0.1% |
| 45-54 Β· unknown | 0.2% |
| 35-44 Β· male | 19.9% |
| 45-54 Β· male | 16.7% |
| 55-64 Β· male | 12.4% |
| 35-44 Β· female | 15.3% |
| 55-64 Β· female | 11.9% |
| 65+ Β· female | 5.6% |
| 45-54 Β· female | 12.3% |
| 65+ Β· male | 5.4% |
| 65+ Β· unknown | 0.1% |