Chuck Morse for NH
The new state budget will add to the New Hampshire Advantage and benefit NH taxpayers and small businesses for years to come!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 19.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 0.8 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 50,001 β 100,000 |
| Days live | 4 (2021-07-26 β 2021-07-30) |
| Created | 2021-07-26 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | |
| Languages | en |
| Candidate | NH β Chuck Morse |
| Surfaced by | βsenate:Chuck Morseβ |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | capitol statue |
| Call to action | none |
| Standout element | New Hampshire Union Leader newspaper quote overlaid on state capitol building image lending third-party editorial credibility |
| Tactic | The ad leverages a conservative newspaper endorsement quote to validate tax-cut messaging, using borrowed credibility to reinforce Morse's fiscal conservative brand with low-information voters. |
| New Hampshire | 100.0% |
| 55-64 Β· male | 23.5% |
| 65+ Β· female | 14.8% |
| 45-54 Β· male | 13.3% |
| 65+ Β· male | 20.5% |
| 35-44 Β· male | 8.3% |
| 35-44 Β· female | 0.8% |
| 55-64 Β· female | 9.5% |
| 25-34 Β· male | 5.3% |
| 25-34 Β· female | 1.5% |
| 45-54 Β· female | 2.7% |