Steve Marshall US Inactive
Steve Marshall For Alabama
I am proud to serve as Alabama's Attorney General!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 35.2/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 59.2 · 1.1 · 68.8 |
| Spend range | USD 100–199 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 8.54 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 5 (2022-02-11 → 2022-02-16) |
| Created | 2022-02-11 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
🧠 AI analysis
| Issue | crime safety |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Close-up yellow crime scene tape dominating the frame in high contrast against a dark background |
| Tactic | The ominous crime scene tape creates fear-based urgency that is then resolved by Marshall's proud declaration of service as AG, positioning him as the tough-on-crime protector Alabama needs. |
Where it ran (delivery by region)
| Alabama | 100.0% |
Who saw it (delivery)
| 25-34 · female | 5.5% |
| 25-34 · male | 5.0% |
| 18-24 · unknown | 0.0% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
| 55-64 · unknown | 0.2% |
| 18-24 · male | 1.4% |
| 65+ · male | 7.6% |
| 65+ · female | 17.2% |
| 55-64 · male | 8.5% |
| 45-54 · male | 8.3% |
| 35-44 · female | 8.6% |
| 45-54 · female | 13.1% |
| 18-24 · female | 1.8% |
| 55-64 · female | 15.9% |
| 35-44 · male | 6.4% |
| 35-44 · unknown | 0.1% |
