📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Rebecca Whiting for Bemidji School Board US Inactive

Rebecca Whiting

ad creative

Ad copy

One of the problems that I see that will really take time and dedication to fix is the division in the community. As a school board member, I would not be able to draft policy that could fix that. There is nothing you can put on paper that would create an easy solution. But this is what I can tell you- I would advocate at all times that the schools only focus on education. Not one groups ideas of what education means over another, but the basics. I believe that school means factual based education and a strong ability to read and understand. Teach how to think, not what to think. I bring up indoctrination, not because I am a right person or a left person, but because I have been asked by people what my stand is since it's been mentioned and on every level from any group it's a bad idea. Again, school is for education. I would help heal a community from the division that's here by simply not being divisive. It does not matter to me what your background is, where you are from, what you do with your life. My purpose is to simply be a voice of reason in a sea of uncertainty where I treat people equally. I don't believe that politics should be a driving factor in a School Board. I have tried to make it a point to reach out to people who are politically opposite from me and build these bridges that need to happen going forward. We all have differences, but in the schools we are equal. It must stay that way. I believe that progress can only happen through civil discourse and respect. It's okay to have hard conversations where we don't reach an agreement, but that in the end allowing the space to believe that we all act in good faith. Will that always be true? No. But that the only true way forward is by making the assumption the default. There are a lot of people that seem to believe just because you talk to one group or associate with another or have ties to a third that you must think and feel exactly like them. I reject that. I reject the need to put people in a box that defines people individually from an incomplete understanding. A school board focuses on the policy that drives the education in our schools. Let's keep it simple and focus first on maintaining the quality of education that drives our future. Until we can say that it is as good as it can get, everything else is a distraction. Look for me on the ballot November 8th! #whitingforbemidji

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score25.8/100
Spend / Reach / Long. / Eff.0.0 · 39.6 · 0.8 · 62.6
Spend range<USD 99
Impressions2,000 – 2,999
CPM (≈ $/1k impr)USD 19.8
Est. audience size10,001 – 50,000
Days live4 (2022-10-14 → 2022-10-18)
Created2022-10-13
Creative variants1 body · 0 headline
Platformsfacebook
Languagesen
CandidateMN — Rebecca Whiting
Surfaced by“senate:Rebecca Whiting”

🧠 AI analysis

Issueeducation
Framingissue advocacy
Message typepersuasion
Emotional appealempathy
Production tierdiy amateur
Who picturednone
Symbolsnone
Call to actionnone
Standout elementSketch of a struggling student hunched over a desk paired with a Diane Ravitch quote challenging standardized testing
TacticThe ad uses a sympathetic illustration and an authoritative education-reform quote to signal that the candidate values holistic, basics-focused education over ideologically driven curricula, appealing to parents frustrated with current school culture debates.

Where it ran (delivery by region)

Minnesota100.0%

Who saw it (delivery)

18-24 · unknown 0.2%
45-54 · female 12.1%
25-34 · unknown 0.3%
18-24 · male 0.5%
55-64 · male 7.1%
55-64 · female 15.9%
35-44 · male 6.8%
35-44 · female 11.7%
25-34 · female 6.0%
35-44 · unknown 0.2%
65+ · female 19.0%
45-54 · male 5.7%
65+ · unknown 0.2%
65+ · male 8.5%
18-24 · female 1.5%
25-34 · male 4.3%
45-54 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 20d live
Julia Letlow
LA — Julia Letlow 9d live
Mark Warner VA
VA — Mark Warner 18d live
James Talarico
TX — James Talarico 5d live
Congresswoman Julia Letlow
LA — Julia Letlow 28d live
Congressman Wiley Nickel
NC — Wiley Nickel 31d live
John W. Hickenlooper
CO — John Hickenlooper 15d live
Julia Letlow
LA — Julia Letlow 9d live