Janet Mills US Inactive
Mills for Maine
⚠ Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
Ad copy
Most $850 relief checks have now gone out to Mainers
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 45.2/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 78.0 · 3.3 · 71.8 |
| Spend range | USD 600–699 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 5.77 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 13 (2022-10-27 → 2022-11-09) |
| Created | 2022-10-27 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | money cash |
| Call to action | none |
| Standout element | Facebook content removal notice obscuring the original ad creative |
| Tactic | The ad was removed due to a disclaimer violation, so the persuasion tactic — touting $850 relief checks delivered to Mainers as a Mills administration accomplishment — is only visible via the ad copy, not the image itself. |
Where it ran (delivery by region)
| Maine | 99.9% |
| New Brunswick | 0.0% |
| Florida | 0.0% |
| New Hampshire | 0.0% |
| Massachusetts | 0.0% |
| Tennessee | 0.0% |
| New York | 0.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 18-24 · female | 2.1% |
| 45-54 · female | 10.8% |
| 25-34 · male | 9.8% |
| 55-64 · male | 7.8% |
| 25-34 · female | 11.0% |
| 35-44 · male | 12.7% |
| 18-24 · male | 1.6% |
| 65+ · male | 4.6% |
| 35-44 · female | 14.1% |
| 55-64 · female | 8.7% |
| 65+ · female | 5.4% |
| 45-54 · male | 10.8% |
| 18-24 · unknown | 0.0% |
