Senator Wiley Nickel US Inactive
Wiley Nickel for Congress
Vote Wiley Nickel For Congress
Ad copy
In Congress I'll stand up to the extremes in both parties to get things done, like increasing funding for the police and cutting taxes for the middle class.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 38.2/100 |
| Spend / Reach / Long. / Eff. | 29.2 · 61.7 · 3.0 · 58.7 |
| Spend range | USD 700–799 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 33.31 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 12 (2022-10-27 → 2022-11-08) |
| Created | 2022-10-27 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | none |
| Call to action | vote |
| Standout element | children in MAGA shirts playing in bounce house used to signal bipartisan appeal |
| Tactic | The ad leverages a centrist 'stand up to both extremes' message paired with wholesome imagery of children playing to position the candidate as a pragmatic moderate who can unify across party lines. |
Where it ran (delivery by region)
| North Carolina | 99.9% |
| South Carolina | 0.0% |
| Illinois | 0.0% |
| Baja California | 0.0% |
| Florida | 0.0% |
| Pennsylvania | 0.0% |
| La Altagracia Province | 0.0% |
Who saw it (delivery)
| 55-64 · unknown | 0.1% |
| 55-64 · male | 6.8% |
| 18-24 · female | 1.6% |
| 45-54 · unknown | 0.1% |
| 25-34 · male | 5.0% |
| 25-34 · female | 10.9% |
| 45-54 · male | 8.9% |
| 45-54 · female | 15.5% |
| 65+ · male | 4.8% |
| 35-44 · unknown | 0.2% |
| 35-44 · female | 15.2% |
| 35-44 · male | 7.8% |
| 55-64 · female | 11.7% |
| 65+ · female | 10.3% |
| 25-34 · unknown | 0.1% |
| 18-24 · male | 0.7% |
| 65+ · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
