📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Stop the Left’s power grab!

SIGN the petition

Ad copy

🚨 H.R. 1 would BAN voter ID, mandate ballot harvesting, and send YOUR tax dollars to Democrat campaigns. In other words — it would give Liberals TOTAL power. Help me stop it — ADD your name today!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score50.9/100
Spend / Reach / Long. / Eff.38.3 · 88.7 · 4.4 · 72.3
Spend rangeUSD 1,500–1,999
Impressions300,000 – 349,999
CPM (≈ $/1k impr)USD 5.38
Est. audience size
Days live17 (2021-04-06 → 2021-04-23)
Created2021-04-06
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsign petition
Standout elementDark, ominous close-up of Nancy Pelosi used as the villain face paired with bold red CTA button
TacticClassic fear-and-urgency list-building tactic that weaponizes a named opponent's image to drive petition sign-ups and grow the donor file.

Where it ran (delivery by region)

Texas9.0%
Florida7.3%
California4.8%
Ohio4.7%
Pennsylvania4.3%
Michigan3.9%
North Carolina3.5%

Who saw it (delivery)

55-64 · unknown 0.1%
45-54 · male 2.7%
35-44 · unknown 0.0%
25-34 · unknown 0.0%
45-54 · unknown 0.0%
18-24 · male 0.1%
65+ · unknown 0.3%
25-34 · male 0.4%
45-54 · female 2.5%
35-44 · female 0.6%
65+ · female 42.4%
55-64 · male 11.5%
65+ · male 24.6%
55-64 · female 13.3%
25-34 · female 0.4%
35-44 · male 0.8%
18-24 · female 0.1%
18-24 · unknown 0.0%

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