📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Dr. Roger Marshall US Inactive

KANSANS FOR MARSHALL

ad creative

STOP Court packing

ADD your name.

Ad copy

🚨 This is not a drill! Joe Biden is planning to expand and PACK the Supreme Court with radical liberal justices. Our country as we know it is at stake — ADD your name now to help us STOP COURT PACKING >>>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score44.6/100
Spend / Reach / Long. / Eff.27.6 · 76.3 · 4.1 · 70.5
Spend rangeUSD 600–699
Impressions90,000 – 99,999
CPM (≈ $/1k impr)USD 6.84
Est. audience size
Days live16 (2021-04-12 → 2021-04-28)
Created2021-04-12
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKS — Roger Marshall
Surfaced by“senate:KS — Roger Marshall”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturedopponent
Symbolscapitol statue
Call to actionsign petition
Standout elementDesaturated close-up of Biden looming over a torn New York Times headline clipping
TacticThe ad uses fear-urgency framing ('This is not a drill') paired with a borrowed-credibility news screenshot to legitimize the threat and drive list-building signups under the guise of grassroots resistance to court packing.

Where it ran (delivery by region)

Texas7.4%
Florida5.8%
Ohio5.1%
California4.5%
Pennsylvania4.1%
Missouri3.8%
Illinois3.5%

Who saw it (delivery)

45-54 · unknown 0.0%
65+ · male 29.5%
25-34 · male 0.5%
55-64 · unknown 0.1%
45-54 · female 1.5%
55-64 · male 9.9%
55-64 · female 8.8%
65+ · female 45.2%
35-44 · female 0.5%
25-34 · unknown 0.0%
45-54 · male 2.1%
35-44 · male 0.7%
65+ · unknown 0.3%
25-34 · female 0.5%
18-24 · male 0.2%
35-44 · unknown 0.0%
18-24 · female 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 121d live
Jon Ossoff
GA — Jon Ossoff 83d live
Jon Ossoff
GA — Jon Ossoff 25d live
Jon Ossoff
GA — Jon Ossoff 24d live
Dan Osborn for Senate
NE — Dan Osborn 50d live
Jon Ossoff
GA — Jon Ossoff 23d live
Amy McGrath
KY — Amy Mcgrath 112d live
Jon Ossoff
GA — Jon Ossoff 22d live