📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Dr. Roger Marshall US Inactive

KANSANS FOR MARSHALL

ad creative

STOP H.R. 1

Sign the petition.

Ad copy

🚨 H.R. 1 is an unprecedented liberal power grab. It would BAN voter ID and use your tax dollars to fund liberal campaigns! If H.R. 1 passes, liberals will have total power over our elections. Will you stand with Senate Republicans for election integrity? SIGN your name now >>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score41.8/100
Spend / Reach / Long. / Eff.23.7 · 70.7 · 3.6 · 69.2
Spend rangeUSD 400–499
Impressions50,000 – 59,999
CPM (≈ $/1k impr)USD 8.17
Est. audience size
Days live14 (2021-04-14 → 2021-04-28)
Created2021-04-14
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKS — Roger Marshall
Surfaced by“senate:KS — Roger Marshall”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsign petition
Standout elementThree desaturated blue-tinted headshots of Democratic leaders arrayed beneath a bold 'STOP THEIR POWER GRAB' headline
TacticUses fear of liberal electoral takeover combined with a petition CTA to harvest supporter contact information while activating base anger against named Democratic opponents.

Where it ran (delivery by region)

Texas8.0%
Florida6.8%
Ohio4.9%
California4.8%
Pennsylvania4.4%
Michigan3.6%
North Carolina3.5%

Who saw it (delivery)

25-34 · unknown 0.0%
55-64 · female 11.1%
35-44 · female 0.6%
45-54 · female 1.8%
65+ · male 26.2%
55-64 · male 9.5%
65+ · female 46.4%
35-44 · male 0.7%
25-34 · female 0.5%
45-54 · unknown 0.0%
25-34 · male 0.3%
45-54 · male 2.2%
65+ · unknown 0.3%
18-24 · female 0.2%
18-24 · male 0.1%
35-44 · unknown 0.0%
55-64 · unknown 0.1%

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