JIM RISCH FOR U.S. SENATE COMMITTEE
Trump-endorsed conservative
Jim Risch fought alongside President Trump to pass the historic tax cuts for working families. ✅ No tax on tips ✅ No tax on overtime ✅ No tax on social security Idaho is a special place, with hardworking people and conservative values. Jim Risch is fighting to keep it that way.
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| Overall score | 37.8/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 61.7 · 1.1 · 57.7 |
| Spend range | USD 800–899 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 37.76 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 5 (2026-05-15 → 2026-05-20) |
| Created | 2026-05-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Jim Risch |
| Surfaced by | “senate:Jim Risch for US Senate” |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Triple green checkmark bullet list of specific tax exemptions anchoring the policy promise visually |
| Tactic | Uses a concrete policy checklist tied to Trump alignment to reassure working-class and senior voters that Risch delivers tangible financial benefits, leveraging MAGA brand credibility for persuasion. |
| Idaho | 100.0% |
| 18-24 · female | 1.8% |
| 45-54 · male | 7.7% |
| 65+ · male | 12.7% |
| 65+ · female | 20.3% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.8% |
| 55-64 · female | 10.3% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 10.1% |
| 18-24 · male | 1.4% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 6.7% |
| 35-44 · female | 9.8% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 5.1% |
| 25-34 · female | 5.5% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |