πŸ“Œ The Swipe File

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Civil Miller-Watkins US Inactive

FRIENDS OF CIVIL

ad creative

Ad copy

It shows that he has a real soft spot for tyrants, dictators, and autocrats. We should really be listening to what he says. Marsha Blackburn believes whatever Trump believes. Listen. Vote for our democracy. Vote for our freedoms. Vote for Civil for Senate. With your vote, I will win. Donate $25 to our campaign to help us reach more voters. www.civilforsenate.com. #Together #WeWin #OneKitchenTableAtATime #Freedom #Democracy #YourVote #YourVoice

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score23.4/100
Spend / Reach / Long. / Eff.0.0 Β· 34.4 Β· 0.6 Β· 58.7
Spend range<USD 99
Impressions1,000 – 1,999
CPM (β‰ˆ $/1k impr)USD 33.01
Est. audience size500,001 – 1,000,000
Days live3 (2024-02-29 β†’ 2024-03-03)
Created2024-02-29
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateTN β€” Civil Miller-Watkins
Surfaced byβ€œsenate:Civil Miller-Watkins”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typepersuasion
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementBold white text on blue-to-purple gradient amplifying a foreign leader's damning quote about Trump as borrowed credibility
TacticThe ad borrows international authority β€” a former allied nation's PM β€” to validate fears about Trump's autocratic sympathies, then chains that fear to opponent Blackburn as a Trump surrogate, making a vote for Civil a vote against creeping authoritarianism.

Where it ran (delivery by region)

Tennessee95.2%
Georgia2.3%
Mississippi2.0%
Alabama0.5%

Who saw it (delivery)

25-34 Β· female 1.8%
18-24 Β· female 0.7%
65+ Β· female 60.0%
45-54 Β· female 8.5%
55-64 Β· female 24.2%
35-44 Β· female 4.8%

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