πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Civil Miller-Watkins US Inactive

FRIENDS OF CIVIL

ad creative

Ad copy

www.civilforsenate.com These four women Represent Courage in what they Stand For, Strength in the Husbands they Stood With, a Determination to Continue, a Resilience to Withstand and a Pain shared by All that TRULEY LOVE FREDOM and DEMOCRACY. Their Sacrifice is Great, because it will continue throughout their Generations. Not for Power, Money or Prestige did their Husbands give their lives, but for FREEDOM and DEMOCRACY did they make the ULTIMATE SACRIFICE. We have to Stand Strong Together for FREEDOM'S Sake for DEMOCRACY's Future because, if we don't, Our Way Of Life will be LOST! As the next U.S. Senator from TN I will fight for our FREEDOMS, I will Fight for our DEMOCRACY. Donate...Join Our Team www.civilforsenate.com #TogetherWeWin #OneKitchenTableAtATime #DoItAnyway #NeverQuit #FightForTheRight #OurFutureWins #SaveOurDemocracy #WomenAreFree #AWomansChoice #PublicSchoolsAFirstBestChoice #Hope #News #Motivation #Freedom #FightingForFreedom #Courage

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score23.4/100
Spend / Reach / Long. / Eff.0.0 Β· 34.4 Β· 0.3 Β· 58.7
Spend range<USD 99
Impressions1,000 – 1,999
CPM (β‰ˆ $/1k impr)USD 33.01
Est. audience size100,001 – 500,000
Days live2 (2024-02-21 β†’ 2024-02-23)
Created2024-02-21
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesβ€”
CandidateTN β€” Civil Miller-Watkins
Surfaced byβ€œsenate:Civil Miller-Watkins”

🧠 AI analysis

Issuedemocracy elections
Framingissue advocacy
Message typepersuasion
Emotional appealpride
Production tiersemi pro
Who pictureddiverse crowd
Symbolsfamily, none
Call to actionnone
Standout elementFour-panel photo grid of iconic widows of martyred civil rights and democracy leaders on a bold red background
TacticThe ad leverages the emotional weight of martyrdom and sacrifice β€” invoking Coretta Scott King, Betty Shabazz, Myrlie Evers-Williams, and Yulia Navalnaya β€” to equate the candidate's cause with the legacy of freedom fighters, appealing to voters' pride and sense of civic duty.

Where it ran (delivery by region)

Tennessee88.1%
Mississippi9.8%
Arkansas2.1%

Who saw it (delivery)

25-34 Β· unknown 0.1%
45-54 Β· unknown 0.1%
35-44 Β· unknown 0.1%
55-64 Β· unknown 0.1%
25-34 Β· female 4.6%
55-64 Β· female 15.1%
35-44 Β· male 4.4%
45-54 Β· male 6.9%
65+ Β· male 14.4%
45-54 Β· female 8.9%
65+ Β· female 29.4%
35-44 Β· female 4.5%
55-64 Β· male 9.2%
25-34 Β· male 2.0%
65+ Β· unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Alexander Vindman
FL β€” Alexander Vindman 64d live
Alexander Vindman
FL β€” Alexander Vindman 23d live
Jon Ossoff
GA β€” Jon Ossoff 28d live
James Talarico
TX β€” James Talarico 6d live
Lindsey Graham
SC β€” Lindsey Graham 8d live
Dan Osborn for Senate
NE β€” Dan Osborn 8d live
Dan Osborn for Senate
NE β€” Dan Osborn 15d live
Alexander Vindman
FL β€” Alexander Vindman 24d live