TEXANS FOR SENATOR JOHN CORNYN INC.
🚨Chip in Now
Karl Rove said it himself, Dems are firing up their war machines in Texas. I need your help to stop them. Will you chip in $5 now?
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| Overall score | 54.5/100 |
| Spend / Reach / Long. / Eff. | 65.7 · 92.5 · 3.9 · 56.0 |
| Spend range | USD 20,000–24,999 |
| Impressions | 450,000 – 499,999 |
| CPM (≈ $/1k impr) | USD 47.37 |
| Est. audience size | — |
| Days live | 15 (2020-09-02 → 2020-09-17) |
| Created | 2020-09-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TX — John Cornyn |
| Surfaced by | “senate:John Cornyn” |
| Issue | democracy elections |
| Framing | issue advocacy |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag, capitol statue |
| Call to action | donate |
| Standout element | Karl Rove holding a dollar bill surrounded by Lincoln portraits, lending insider Republican credibility to the fundraising ask |
| Tactic | Borrowed credibility from Karl Rove's warning creates urgency and fear of Democratic threat, lowering the donation barrier with a small $5 ask while reinforcing Texas Republican identity with 'Keep Texas Red.' |
| California | 11.0% |
| Florida | 10.0% |
| New York | 4.0% |
| Georgia | 3.7% |
| Tennessee | 3.7% |
| North Carolina | 3.6% |
| Ohio | 3.2% |
| 55-64 · unknown | 0.3% |
| 65+ · male | 26.5% |
| 25-34 · unknown | 0.0% |
| 35-44 · unknown | 0.0% |
| 65+ · unknown | 0.4% |
| 18-24 · female | 0.2% |
| 45-54 · unknown | 0.1% |
| 25-34 · female | 0.5% |
| 65+ · female | 26.3% |
| 18-24 · male | 0.2% |
| 55-64 · male | 18.7% |
| 55-64 · female | 12.6% |
| 45-54 · male | 7.6% |
| 25-34 · male | 0.7% |
| 45-54 · female | 3.6% |
| 35-44 · female | 0.6% |
| 35-44 · male | 1.6% |
| 18-24 · unknown | 0.0% |