Steve Marshall For Alabama
Today, I spoke in front of the Senate Judiciary Committee about the significance of the United States Supreme Court nominee with regard to law and order and the criminal- justice system. I believe that the Senate must do its part to ensure that the ideology of the anti-police movement is never permitted to make its way to the Supreme Court.
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| Overall score | 28.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 45.5 · 1.1 · 67.0 |
| Spend range | <USD 99 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 11.0 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 5 (2022-03-24 → 2022-03-29) |
| Created | 2022-03-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
| Issue | crime safety |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Candidate testifying as a witness at Senate Judiciary Committee hearing, lending institutional gravitas |
| Tactic | The ad uses authentic footage of Marshall testifying before the Senate to establish credibility and authority, framing him as a frontline defender against the 'anti-police movement' reaching the Supreme Court, triggering law-and-order fear appeals among conservative base voters. |
| Alabama | 100.0% |
| 65+ · unknown | 0.1% |
| 25-34 · male | 4.4% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 2.4% |
| 45-54 · female | 13.9% |
| 65+ · female | 17.5% |
| 35-44 · female | 10.2% |
| 55-64 · female | 15.3% |
| 25-34 · unknown | 0.1% |
| 55-64 · male | 8.5% |
| 65+ · male | 6.7% |
| 45-54 · male | 7.6% |
| 18-24 · male | 1.2% |
| 25-34 · female | 5.9% |
| 35-44 · male | 6.0% |
| 18-24 · unknown | 0.0% |
| 55-64 · unknown | 0.1% |