Jeff Kessler for U.S. Senate US Inactive
KESSLER 2026
Lower costs. Better care. Real results.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 36.6/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 61.7 · 1.9 · 70.7 |
| Spend range | USD 100–199 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 6.64 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 8 (2026-05-02 → 2026-05-10) |
| Created | 2026-05-02 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Jeff Kessler |
| Surfaced by | “senate:Jeff Kessler” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | none |
| Standout element | Dual-image carousel with bold 'Say Yes to Kess' fighting-themed overlays linking education and local jobs |
| Tactic | The ad uses a aspirational 'fighting for you' framing paired with family imagery and a punchy tagline ('Lower costs. Better care. Real results.') to build trust and emotional resonance with cost-pressured West Virginia families. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 2.6% |
| 45-54 · male | 8.9% |
| 65+ · male | 8.6% |
| 65+ · female | 14.6% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.5% |
| 55-64 · female | 10.6% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 10.9% |
| 18-24 · male | 1.4% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 8.4% |
| 35-44 · female | 11.5% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 6.6% |
| 25-34 · female | 7.7% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
