📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

State Representative Pamela Stevenson US Inactive

Pamela Stevenson for Kentucky

ad creative

Fill out your Census so we receive full funding!

Ad copy

We need you to fill out your census! 2020census.gov We lose money in the West End for essential programs that are so needed when we don't have an accurate count of everyone who is living in your household, babies and kids included. Takes less than 5 minutes!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score28.3/100
Spend / Reach / Long. / Eff.0.0 · 45.5 · 0.6 · 67.0
Spend range<USD 99
Impressions4,000 – 4,999
CPM (≈ $/1k impr)USD 11.0
Est. audience size1,001 – 5,000
Days live3 (2020-04-16 → 2020-04-19)
Created2020-04-16
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKY — Pamela Stevenson
Surfaced by“senate:Pamela Stevenson”

🧠 AI analysis

Issueother
Framingissue advocacy
Message typeawareness
Emotional appealurgency
Production tiersemi pro
Who pictureddiverse crowd, seniors
Symbolshealthcare, family
Call to actionlearn more
Standout elementColor-coded Louisville map showing 30-40% undercounting risk zones anchoring the urgency of the message
TacticThe ad uses a loss-framing persuasion tactic — emphasizing what the community loses by not acting — paired with a low-barrier call-to-action ('less than 5 minutes') to drive census completion among underrepresented urban residents.

Where it ran (delivery by region)

Kentucky100.0%

Who saw it (delivery)

18-24 · unknown 0.1%
45-54 · unknown 0.1%
35-44 · male 5.8%
65+ · female 11.0%
55-64 · male 7.1%
45-54 · female 14.5%
45-54 · male 6.1%
35-44 · female 14.3%
25-34 · male 5.3%
55-64 · female 15.2%
25-34 · female 11.0%
18-24 · female 2.9%
65+ · male 4.5%
55-64 · unknown 0.2%
18-24 · male 2.0%
35-44 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Cory Booker
NJ — Cory Booker 236d live
Raja for Congress
IL — S Krishnamoorthi 195d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 29d live
James Talarico
TX — James Talarico 4d live
James Talarico
TX — James Talarico 6d live
James Talarico
TX — James Talarico 4d live
James Talarico
TX — James Talarico 5d live
James Talarico
TX — James Talarico 3d live