Pamela Stevenson for Kentucky
We need you to fill out your census! 2020census.gov We lose money in the West End for essential programs that are so needed when we don't have an accurate count of everyone who is living in your household, babies and kids included. Takes less than 5 minutes!
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| Overall score | 28.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 45.5 · 0.6 · 67.0 |
| Spend range | <USD 99 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 11.0 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 3 (2020-04-16 → 2020-04-19) |
| Created | 2020-04-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Pamela Stevenson |
| Surfaced by | “senate:Pamela Stevenson” |
| Issue | other |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | diverse crowd, seniors |
| Symbols | healthcare, family |
| Call to action | learn more |
| Standout element | Color-coded Louisville map showing 30-40% undercounting risk zones anchoring the urgency of the message |
| Tactic | The ad uses a loss-framing persuasion tactic — emphasizing what the community loses by not acting — paired with a low-barrier call-to-action ('less than 5 minutes') to drive census completion among underrepresented urban residents. |
| Kentucky | 100.0% |
| 18-24 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 35-44 · male | 5.8% |
| 65+ · female | 11.0% |
| 55-64 · male | 7.1% |
| 45-54 · female | 14.5% |
| 45-54 · male | 6.1% |
| 35-44 · female | 14.3% |
| 25-34 · male | 5.3% |
| 55-64 · female | 15.2% |
| 25-34 · female | 11.0% |
| 18-24 · female | 2.9% |
| 65+ · male | 4.5% |
| 55-64 · unknown | 0.2% |
| 18-24 · male | 2.0% |
| 35-44 · unknown | 0.1% |