πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Chris Coons US Inactive

CHRIS COONS FOR DELAWARE

ad creative

Protect the Postal Service

Sign The Petition

Ad copy

We need the U.S. Postal Service more than ever, but Donald Trump and his handpicked Postmaster General are gutting the agency ahead of the elections -- when Americans need it most. If you agree we need to protect the Postal Service, sign the petition today >> https://bit.ly/2Xjybav

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score40.3/100
Spend / Reach / Long. / Eff.17.4 Β· 63.8 Β· 11.6 Β· 68.4
Spend rangeUSD 200–299
Impressions25,000 – 29,999
CPM (β‰ˆ $/1k impr)USD 9.07
Est. audience size50,001 – 100,000
Days live43 (2020-08-03 β†’ 2020-09-15)
Created2020-08-03
Creative variants1 body Β· 1 headline
Platformsfacebook
Languagesen
CandidateDE β€” Chris Coons
Surfaced byβ€œsenate:Chris Coons”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturedopponent, workers labor
Symbolsnone
Call to actionsign petition
Standout elementSinister dark-toned close-up of Trump pointing accusatorially juxtaposed against a postal worker, creating a visual villain-vs-victim contrast
TacticThe ad uses contrast framing β€” pairing a relatable postal worker image against a menacing Trump photo β€” to generate urgency and list-build through a petition sign-up that channels outrage into a voter contact.

Where it ran (delivery by region)

Delaware100.0%

Who saw it (delivery)

25-34 Β· unknown 0.0%
55-64 Β· female 23.1%
35-44 Β· unknown 0.1%
18-24 Β· female 0.5%
45-54 Β· unknown 0.1%
35-44 Β· male 3.4%
65+ Β· unknown 0.3%
45-54 Β· male 6.6%
55-64 Β· male 9.8%
55-64 Β· unknown 0.2%
65+ Β· female 24.4%
35-44 Β· female 5.3%
65+ Β· male 10.6%
45-54 Β· female 11.5%
25-34 Β· male 1.3%
18-24 Β· male 0.4%
25-34 Β· female 2.1%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA β€” Jon Ossoff 121d live
Jon Ossoff
GA β€” Jon Ossoff 83d live
Jon Ossoff
GA β€” Jon Ossoff 25d live
Jon Ossoff
GA β€” Jon Ossoff 24d live
Dan Osborn for Senate
NE β€” Dan Osborn 50d live
Jon Ossoff
GA β€” Jon Ossoff 23d live
Amy McGrath
KY β€” Amy Mcgrath 112d live
Jon Ossoff
GA β€” Jon Ossoff 22d live