CHRIS COONS FOR DELAWARE
Sign The Petition
We need the U.S. Postal Service more than ever, but Donald Trump and his handpicked Postmaster General are gutting the agency ahead of the elections -- when Americans need it most. If you agree we need to protect the Postal Service, sign the petition today >> https://bit.ly/2Xjybav
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 40.3/100 |
| Spend / Reach / Long. / Eff. | 17.4 Β· 63.8 Β· 11.6 Β· 68.4 |
| Spend range | USD 200β299 |
| Impressions | 25,000 β 29,999 |
| CPM (β $/1k impr) | USD 9.07 |
| Est. audience size | 50,001 β 100,000 |
| Days live | 43 (2020-08-03 β 2020-09-15) |
| Created | 2020-08-03 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | DE β Chris Coons |
| Surfaced by | βsenate:Chris Coonsβ |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent, workers labor |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Sinister dark-toned close-up of Trump pointing accusatorially juxtaposed against a postal worker, creating a visual villain-vs-victim contrast |
| Tactic | The ad uses contrast framing β pairing a relatable postal worker image against a menacing Trump photo β to generate urgency and list-build through a petition sign-up that channels outrage into a voter contact. |
| Delaware | 100.0% |
| 25-34 Β· unknown | 0.0% |
| 55-64 Β· female | 23.1% |
| 35-44 Β· unknown | 0.1% |
| 18-24 Β· female | 0.5% |
| 45-54 Β· unknown | 0.1% |
| 35-44 Β· male | 3.4% |
| 65+ Β· unknown | 0.3% |
| 45-54 Β· male | 6.6% |
| 55-64 Β· male | 9.8% |
| 55-64 Β· unknown | 0.2% |
| 65+ Β· female | 24.4% |
| 35-44 Β· female | 5.3% |
| 65+ Β· male | 10.6% |
| 45-54 Β· female | 11.5% |
| 25-34 Β· male | 1.3% |
| 18-24 Β· male | 0.4% |
| 25-34 Β· female | 2.1% |