Bill Cassidy for US Senate
Cassidy Voted To Cut Taxes
Bill Cassidy voted to cut taxes, so that you keep more of your money. So businesses grow, create more jobs, better jobs.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 51.3/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 90.1 · 2.5 · 71.5 |
| Spend range | USD 2,000–2,499 |
| Impressions | 350,000 – 399,999 |
| CPM (≈ $/1k impr) | USD 6.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 10 (2020-10-11 → 2020-10-21) |
| Created | 2020-10-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — Bill Cassidy |
| Surfaced by | “senate:Bill Cassidy” |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | money cash |
| Call to action | none |
| Standout element | Facebook content removal notice obscuring the actual ad creative |
| Tactic | The ad leverages a tax-cut voting record to appeal to economic self-interest, though the persuasion is undermined by the content being hidden behind a platform policy removal notice requiring login to view. |
| Louisiana | 100.0% |
| 65+ · unknown | 0.0% |
| 55-64 · female | 9.7% |
| 65+ · male | 4.0% |
| 35-44 · unknown | 0.2% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 65+ · female | 5.9% |
| 45-54 · male | 9.1% |
| 45-54 · female | 10.3% |
| 55-64 · unknown | 0.1% |
| 35-44 · female | 15.3% |
| 55-64 · male | 6.6% |
| 25-34 · male | 10.2% |
| 18-24 · male | 2.2% |
| 35-44 · male | 13.3% |
| 25-34 · female | 10.1% |
| 18-24 · female | 3.0% |
| 18-24 · unknown | 0.0% |