THE WATERS COMMITTEE
VOTE ALLEN WATERS FOR U.S SENATE (R-RI) Senator Jack Reed has been in Congress for 29 years. It's time for Jack Reed to go. If you really want change in Rhode Island, vote Allen Waters for U.S. Senate on November 3rd. I am "Hope for the Ocean State." Volunteer and Donate at WatersforSenate.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 31.9/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 51.9 · 0.3 · 63.5 |
| Spend range | USD 100–199 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 17.59 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 2 (2020-10-15 → 2020-10-17) |
| Created | 2020-10-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI — Allen Waters |
| Surfaced by | “senate:Allen Waters” |
| Issue | other |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Facebook content-removal notice replacing the actual ad creative, exposing a policy violation |
| Tactic | The ad relies on an anti-incumbent tenure argument ('29 years, time to go') paired with an aspirational tagline ('Hope for the Ocean State'), but the disclaimer violation that caused removal undercuts any professional credibility. |
| Rhode Island | 100.0% |
| 25-34 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.2% |
| 55-64 · unknown | 0.2% |
| 65+ · unknown | 0.2% |
| 45-54 · male | 13.5% |
| 35-44 · female | 6.4% |
| 55-64 · female | 10.6% |
| 35-44 · male | 12.0% |
| 55-64 · male | 15.2% |
| 65+ · female | 13.6% |
| 25-34 · male | 5.1% |
| 45-54 · female | 7.4% |
| 65+ · male | 12.7% |
| 25-34 · female | 2.7% |