Shelley Moore Capito US Inactive
Capito for West Virginia
Shelley Moore Capito for U.S. Senate
Join the team! WEST VIRGINIA’SCONSERVATIVE CHAMPION
Ad copy
I’m working with President Trump to defend our West Virginia values and strengthen our economy to make life more affordable for people across our state.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 28.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 45.5 · 1.1 · 67.0 |
| Spend range | <USD 99 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 11.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2026-04-06 → 2026-04-11) |
| Created | 2026-04-06 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | veterans military |
| Symbols | military, guns 2a, border |
| Call to action | learn more |
| Standout element | Full-frame Trump endorsement quote as the sole visual element in a dark navy and red bordered text card |
| Tactic | Leverages Trump's personal endorsement as borrowed authority to validate Capito across multiple conservative issue pillars simultaneously, maximizing credibility with the MAGA base. |
Where it ran (delivery by region)
| West Virginia | 99.9% |
| Virginia | 0.1% |
Who saw it (delivery)
| 18-24 · female | 4.7% |
| 45-54 · male | 4.5% |
| 65+ · male | 19.2% |
| 65+ · female | 21.4% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 6.4% |
| 55-64 · female | 4.2% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 2.1% |
| 18-24 · male | 14.5% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 4.7% |
| 35-44 · female | 2.0% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 11.5% |
| 25-34 · female | 3.9% |
| 18-24 · unknown | 0.4% |
| 65+ · unknown | 0.1% |
