Jim Risch for US Senate US Inactive
JIM RISCH FOR U.S. SENATE COMMITTEE
STAND WITH JIM RISCH
Fighting for Idaho
Ad copy
When COVID-19 struck, I fought hard to bring economic assistance to Idaho families and businesses. I won’t stop fighting.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 28.4/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 43.0 · 1.9 · 56.8 |
| Spend range | USD 100–199 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 42.72 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 8 (2020-10-26 → 2020-11-03) |
| Created | 2020-10-26 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | ID — Jim Risch |
| Surfaced by | “senate:Jim Risch for US Senate” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Rugged industrial worker in yellow hard hat serving as a surrogate stand-in for the candidate's fighting-for-you message |
| Tactic | Uses a relatable blue-collar worker as a visual proxy to convey that Risch fights for everyday Idahoans, leveraging COVID economic relief as proof of effectiveness. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 55-64 · unknown | 0.1% |
| 18-24 · male | 2.6% |
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 10.4% |
| 35-44 · female | 12.4% |
| 65+ · female | 9.1% |
| 65+ · male | 4.9% |
| 35-44 · male | 10.3% |
| 25-34 · unknown | 0.1% |
| 25-34 · female | 9.4% |
| 55-64 · male | 7.4% |
| 55-64 · female | 13.8% |
| 45-54 · male | 8.3% |
| 18-24 · female | 4.8% |
| 25-34 · male | 5.9% |
| 35-44 · unknown | 0.2% |
