Representative Kevin Hern US Inactive
House of Representatives for the 1st District of Oklahoma
Common Sense in Congress
Ad copy
Inflation is real. Rep. Hern knows that this trend is hurting Oklahoma families, which is why he and the rest of the Republican Study Committee just released their annual alternative budget. This budget provides a commonsense approach to spending that would help, not hurt, the nation's economy. Sign-up today to receive updates from Rep. Hern.
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Performance proxies
| Overall score | 46.1/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 70.7 · 15.2 · 55.6 |
| Spend range | USD 2,500–2,999 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 49.99 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 56 (2022-07-13 → 2022-09-07) |
| Created | 2022-07-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK — Kevin Hern |
| Surfaced by | “senate:Kevin Hern” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | capitol statue |
| Call to action | sign petition |
| Standout element | Circular portrait of Rep. Hern centered on a dark background with bold white 'COMMON SENSE IN CONGRESS' tagline and red 'Sign Up' button |
| Tactic | The ad uses an economic anxiety hook (inflation) paired with a reassuring 'common sense' framing to drive email list sign-ups, positioning Hern as a pragmatic problem-solver rather than a partisan fighter. |
Where it ran (delivery by region)
| Oklahoma | 100.0% |
| Kansas | 0.0% |
Who saw it (delivery)
| 13-17 · female | 0.0% |
| 55-64 · female | 15.8% |
| 55-64 · unknown | 0.2% |
| 65+ · unknown | 0.2% |
| 18-24 · male | 0.7% |
| 45-54 · unknown | 0.2% |
| 65+ · female | 23.0% |
| 35-44 · female | 6.2% |
| 25-34 · male | 2.5% |
| 45-54 · male | 6.6% |
| 25-34 · unknown | 0.0% |
| 55-64 · male | 11.1% |
| 45-54 · female | 9.8% |
| 25-34 · female | 3.2% |
| 35-44 · male | 4.4% |
| 65+ · male | 15.2% |
| 18-24 · female | 0.8% |
| 18-24 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
