COTTON FOR SENATE, INC.
Chip in now.
Nancy Pelosi and the Democrats want to END the filibuster so they can ram their election takeover bill through the Senate. Will you stand with Tom Cotton and Senate Republicans to hold the line? Donate NOW >>
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| Overall score | 44.1/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 73.9 · 3.9 · 63.9 |
| Spend range | USD 1,000–1,499 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 16.66 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 15 (2022-01-26 → 2022-02-10) |
| Created | 2022-01-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Dark, ominous photo of Nancy Pelosi at a podium paired with bold white accusatory text overhead and a red RUSH DONATE NOW button |
| Tactic | Classic fear-and-urgency fundraising attack tactic — vilifying a named opponent with alarming language to convert outrage directly into donations. |
| Arkansas | 7.8% |
| Florida | 7.4% |
| Texas | 6.8% |
| California | 5.7% |
| New York | 4.1% |
| Pennsylvania | 3.9% |
| Ohio | 3.8% |
| 45-54 · unknown | 0.1% |
| 35-44 · female | 1.8% |
| 25-34 · unknown | 0.0% |
| 18-24 · male | 0.5% |
| 45-54 · female | 4.3% |
| 35-44 · male | 2.6% |
| 55-64 · female | 12.7% |
| 65+ · male | 23.2% |
| 55-64 · male | 13.6% |
| 65+ · female | 32.0% |
| 13-17 · female | 0.0% |
| 25-34 · female | 1.0% |
| 45-54 · male | 5.3% |
| 25-34 · male | 2.0% |
| 55-64 · unknown | 0.2% |
| 65+ · unknown | 0.4% |
| 18-24 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 0.3% |